Ship a real product, not a demo.
Most founders get stuck somewhere between the idea and a live product. The gap isn't motivation — it's the thirty unglamorous things that have to work before anyone can sign up. Auth. Payments. Email. Analytics. Onboarding. That's where I come in. I build the full stack, not just the hero page, using AI as the scaffolding so the work that used to take a team ships in weeks.
// Who it’s for
Built for operators in specific situations.
- Founders with a validated idea and no time to write the infrastructure from scratch.
- Existing operators launching a productized service.
- Small teams that need a second senior engineer in the room for a quarter.
// The problem
What this engagement exists to fix.
Between "I have an idea" and "users can sign up and pay" there's a month of infrastructure work most founders underestimate and hate doing. Auth, Stripe, email deliverability, onboarding flows, admin panels, analytics wiring. Each is a half-day of work that stacks up into the month that kills the project.
// The approach
How I work through it.
Start with the skeleton — the whole thing deployed to a live domain in the first week. Auth, DB, email, analytics, Stripe, admin panel. Product features layer on top of that skeleton every subsequent week, one deploy at a time. AI writes the boilerplate; I own the judgment calls and the parts that only a human should touch. Everything documented in the vault as we go.
// Deliverables
What you walk out with.
- 1
Production Next.js app on a live domain with HTTPS, auth, Stripe billing, transactional email, analytics (PostHog), and an admin panel.
- 2
Core product features built to spec — typically 2–5 significant flows depending on scope.
- 3
User onboarding sequence and retention-focused email infrastructure.
- 4
Schema and code documented in the vault, with the build log captured as we ship.
- 5
A handoff playbook so you or a future hire can extend the system without me.
// Engagement format
How the engagement is shaped.
Shape
Fixed-scope build engagement, milestone-based.
Timeline
Typically 4–10 weeks depending on surface area.
Investment
Starts at $12,000. Exact scope priced after an intro call.
// What makes this different
The decisions that actually matter.
Deployed on day one.
The skeleton goes live the first week — auth, Stripe, email, analytics, admin. Every feature after that stacks on top of something real, not a local dev environment.
AI as scaffolding, not the crutch.
The boilerplate gets written fast; the judgment calls stay with a human. You don't end up with a product that melts when the next model changes behavior.
Three reference builds to draw on.
I'm running WatchDeck, GapFinder, and GigTemple on the same underlying stack. Your build inherits the patterns that already work.
// Related services
Other places I work.
AI Workflow Consulting
Map where AI fits in your actual business. Cut what doesn't compound. Build what does.
Process Audits
A focused review of how you're spending your time and where you're bleeding hours. Delivered as a clear report with a short action list.
Content & Thought Leadership
Build-in-public content strategy for founders who want to be known for what they're actually building.
Ready to talk through what this could look like for you?
Book a 30-minute intro call or drop me a note. I’ll come back with a rough scope and a direct answer on whether this engagement makes sense for where you are.