Be known for what you actually ship.
Most founder content is forgettable because it's written by people who don't build. I design content systems for founders who do, grounded in the work itself — the build logs, the specific decisions, the things that broke. The result is a body of work that reads like an operator's notebook, not a LinkedIn bot, and that earns inbound you don't have to chase.
// Who it’s for
Built for operators in specific situations.
- Solo founders and small teams who want to compound audience while shipping product.
- Operators who'd write more if the infrastructure existed.
- Consultants and agencies wanting a defensible thought-leadership footprint.
// The problem
What this engagement exists to fix.
You know content would help. You've tried to publish consistently and fallen off. The missing piece is almost never ideas — it's the system: a pipeline that captures what you're actually thinking about, converts it into publishable form, and ships it without requiring a perfect Sunday afternoon.
// The approach
How I work through it.
Start from the vault. Everything you've already documented — build logs, client notes, lessons learned — is raw material. I build a content pipeline that lives in your Obsidian vault, surfaces the publishable pieces, and drafts posts in your voice with a slash command. We publish a pillar post and three cluster posts together, then hand you the system to keep running.
// Deliverables
What you walk out with.
- 1
Content strategy document: pillar topic, cluster map, target keywords, and positioning.
- 2
One pillar post (2,500–4,000 words) and three supporting cluster posts, drafted and polished.
- 3
A /publish-from-vault slash command installed in your Claude Code setup, so future posts ship without starting from scratch.
- 4
Editorial calendar and repurposing playbook for LinkedIn and X derivative content.
- 5
Two rounds of feedback and iteration on the pillar post.
// Engagement format
How the engagement is shaped.
Shape
Fixed-scope engagement with a launch wave and a handoff.
Timeline
Typically 3–5 weeks.
Investment
Starts at $5,500. Exact scope priced after an intro call.
// What makes this different
The decisions that actually matter.
Pillar-cluster architecture.
The strategy isn't "write more." It's an intentional pillar–cluster model that builds topical authority over time, the way modern search and AI citation engines actually reward.
Grounded in real work.
Your posts come from the actual work — not generic takes. That's the part AI-generated content can't fake and readers can tell the difference.
A system you keep.
You don't leave the engagement dependent on me. The pipeline lives in your vault and runs from your own Claude Code setup every time.
// Related services
Other places I work.
AI Workflow Consulting
Map where AI fits in your actual business. Cut what doesn't compound. Build what does.
Productized SaaS Builds
From validated idea to launched product. Built lean with AI as the scaffolding, not the crutch.
Process Audits
A focused review of how you're spending your time and where you're bleeding hours. Delivered as a clear report with a short action list.
Ready to talk through what this could look like for you?
Book a 30-minute intro call or drop me a note. I’ll come back with a rough scope and a direct answer on whether this engagement makes sense for where you are.