Revenue systems, not conversion tricks.
I've spent 20+ years in e-commerce — Shopify, Magento, custom builds, the full lifecycle of DTC brands. I don't do quick-hit conversion rate audits that suggest changing button colors. I do full revenue-system reviews: how the site, the email, the retention loops, and the operational layer all compose into a machine that compounds.
// Who it’s for
Built for operators in specific situations.
- DTC brands on Shopify Plus or Magento doing $1M–$20M in annual revenue.
- Operators making a replatform decision.
- Teams whose email revenue has flattened and can't figure out why.
// The problem
What this engagement exists to fix.
Most e-commerce advice is either very tactical (fix your PDPs) or very generic (focus on retention). What's usually missing is a systems view — how acquisition, conversion, email, SMS, and retention compose into revenue that compounds. Without that view, every tactic feels like a guess.
// The approach
How I work through it.
Start with the full revenue system: acquisition channels, site conversion, email program, retention loops, and the data you're using to tune each. Identify where the system is leaking. Prioritize the three changes most likely to compound. Installable deliverables where it makes sense — new flows, updated PDP patterns, better segmentation — not just recommendations.
// Deliverables
What you walk out with.
- 1
Full revenue-system review across acquisition, conversion, retention, and email.
- 2
Prioritized action list of the three highest-leverage changes, with estimated impact.
- 3
Installation of one or two changes directly — typically a flow rebuild, a segmentation overhaul, or a PDP redesign.
- 4
A quarterly check-in to review impact and re-prioritize.
// Engagement format
How the engagement is shaped.
Shape
Fixed-scope engagement with an audit + one installed change.
Timeline
Typically 3–6 weeks.
Investment
Starts at $7,500. Exact scope priced after an intro call.
// What makes this different
The decisions that actually matter.
Twenty years, not twenty months.
I've been in e-commerce since before Shopify existed as a platform. The pattern recognition is real, and the number of "new" problems is smaller than it looks.
Systems, not tricks.
Button color changes don't compound. How your email program talks to your SMS program does. I work on the composition — where the leverage actually lives.
Installable outcomes.
You don't leave with a deck. You leave with at least one thing actually rebuilt and live.
// Related services
Other places I work.
AI Workflow Consulting
Map where AI fits in your actual business. Cut what doesn't compound. Build what does.
Productized SaaS Builds
From validated idea to launched product. Built lean with AI as the scaffolding, not the crutch.
Process Audits
A focused review of how you're spending your time and where you're bleeding hours. Delivered as a clear report with a short action list.
Ready to talk through what this could look like for you?
Book a 30-minute intro call or drop me a note. I’ll come back with a rough scope and a direct answer on whether this engagement makes sense for where you are.